STRATEGIC TRANSITION TO STRENGTHEN OUR INDUSTRY VOICE AND EXPAND OUR REACH
For decades, NETA World (NW) has served as the authoritative technical publication for the electrical testing industry, delivering peer-driven knowledge, advancing safety, and reinforcing the standards that define our profession.
As our industry evolves in complexity, scale, and technological advancement, so too must the way we communicate, educate, and connect. In 2026, NETA takes an important step forward by transitioning the publication of NETA World to EndeavorB2B.
This transition reflects a deliberate, strategic investment in the future of our publication and, more importantly, in the value we deliver to our members and the broader industry.
PRESERVING OUR FOUNDATION
NETA World’s strength has always been rooted in its technical rigor, member contributions, and commitment to advancing electrical testing standards. That foundation will not change.
What will change is our ability to amplify that voice.
By partnering with EndeavorB2B, a publisher with more than a century of experience and a broad portfolio of industry-leading publications, NETA gains access to expanded distribution channels, enhanced production capabilities, and a significantly larger audience within the power and energy sectors.
This positions NW not only as an enhanced member benefit, but as an elevated industry resource with greater visibility and influence.
FROM PUBLICATION TO PLATFORM
The central objective of this transition is to evolve NW from a traditional publication into a multi-platform industry resource, including enhanced digital delivery and user experience.
With enhanced distribution and repurposing of content, NETA World will amplify coverage of emerging technologies and electrical power innovations, international developments in testing and maintenance, workforce development and training, and evolving industry standards and best practices. Endeavor’s ability to repurpose and redistribute content across multiple platforms ensures that critical insights reach a far wider audience than ever before.
Bryant Phillips,
Executive Director, InterNational Electrical Testing Association
CONNECTING EXPERTISE PROMISES TO HONOR TRADITION WHILE BUILDING FOR THE FUTURE
For many years, EndeavorB2B and NETA have shared a strong and productive relationship. Through industry-leading brands such as Electrical Construction & Maintenance (EC&M) and Transmission & Distribution World (T&DW), we have worked alongside NETA to bring valuable technical expertise and industry insight to electrical professionals across North America. Today, I am excited to share that our partnership is entering an exciting new chapter.
NETA World has long been recognized as one of the electrical testing industry’s most respected technical resources. It serves a highly specialized audience of engineers, technicians, contractors, facility managers, and industry leaders who depend on accurate, practical information to support the safe and reliable operation of electrical power systems. Maintaining that legacy is our first priority.
EXPANDING POSSIBILITIES FOR COMMUNITY
We see tremendous opportunities to build upon the strong foundation NETA has created. EndeavorB2B brings decades of experience in content development, audience engagement, digital media, production, events, and industry communications. By combining those capabilities with NETA’s unmatched technical expertise, we can expand the ways NETA World informs, educates, and connects the electrical testing community.
Readers can expect the same commitment to technical excellence that has defined NETA World for years. What may evolve are the ways that content is delivered and experienced. From enhanced digital offerings and expanded multimedia opportunities to new ways of sharing expertise and industry perspectives, our goal is to create an even more valuable resource for NETA members and the broader electrical power systems industry.
LOOKING AHEAD TOGETHER
What excites me most is the collaborative spirit that has emerged as our organizations come together to produce the first issue under our partnership. This is not just a partnership between two companies; it is a partnership among dedicated teams of professionals who share a common commitment to advancing the electrical testing industry. The opportunities to innovate, educate, and serve our readers will only grow in the issues to come.
We are honored to be entrusted with helping shape the future of NETA World. Together with NETA, we look forward to building on its proud tradition while creating new opportunities for growth, engagement, and impact in the years ahead.
Mike Hellmann,
Vice President,
EndeavorB2B